Saa tuttavaks moemaailma uue hooaja muusadega!

Foto: Kuvatõmmis Instagramist

Kellele ei meeldiks vanaemad? Uuel hooajal teevad need vägevad naised ilma ka moemaailmas.

Ameerika moedisainer Brandon Maxwell kasutab oma sügiseses kampaanias modellina oma 81-aastast vanaema.

Maxwelli vanaema Louise Johnson töötas noorpõlves Texase väikelinna rõivabutiigis kauba sisseostjana ja mõjutas sellega tugevalt lapselapse armastust moemaailma vastu, kirjutab Fashion Magazine.

Kampaaniafotod on pildistatud vanaema kodulinnas Texase osariigis ja annavad edasi Maxwelli lapsepõlvemälestusi ja tema sooja suhet oma vanaemaga. 

Lisaks Brandon Maxwellile on vanemad daamid uuel hooajal muusadeks ka teistele disaineritele. Näiteks Moncleri moemaja kampaanianäoks on Elon Muski 70-aastane vanaema Maye Musk. Samuti figureerivad vanaemad Helmut Langi sügiseses kampaanias. 

 

 

 

 

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The final in a series of our Fall/Winter Campaign images, starring my Mammaw. Shot in her backyard in Longview, Texas wearing our classic skinny jean, skoal can tee, and shearling bomber. There hasn’t been a day that’s gone by in my lifetime where she hasn’t stood in that backyard in jeans watering those plants. This campaign was shot solely on film, with no digital equipment. We had one shot to take an authentic photo, and a hope that it would turn out. No easy feat and one which requires quite a bit of preparation and dedication, so thank you to every member of our team who encouraged and supported that process which ultimately made this moment more true for me. Full link to film via link in bio, insta stories, and IGTV. ❤️ Photography: @brandonmaxwell & @wonderfulboy Set Design: @rae_cur_ree Make-up: @kristinlroberts for @maccosmetics Photography Assistants: @lynnebowmancravens and @philkline Art Director: @linamw Post Production: @velem Executive Producer: Brandon Maxwell Studio Producer: @laurenpistoia #mammaw #brandonmaxwell

A post shared by Brandon Maxwell (@brandonmaxwell) on Aug 16, 2018 at 12:04pm PDT

 

 

 

 

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A post shared by Brandon Maxwell (@brandonmaxwell) on Aug 16, 2018 at 7:17am PDT

 

 

 

 

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A post shared by Brandon Maxwell (@brandonmaxwell) on Aug 16, 2018 at 6:01am PDT

 

 

 

 

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A post shared by HELMUT LANG (@helmutlang) on Aug 17, 2018 at 8:20am PDT

 

 

 

 

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A post shared by HELMUT LANG (@helmutlang) on Aug 14, 2018 at 8:29am PDT

 

 

 

 

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A post shared by Maye Musk (@mayemusk) on Jul 20, 2018 at 8:14am PDT

 

 

 

 

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A post shared by HELMUT LANG (@helmutlang) on Aug 16, 2018 at 8:41am PDT